"It is no longer...

...the myths which need to be unmasked (the doxa now takes care of that), it is the sign itself which must be shaken; the problem is not to reveal the (latent) meaning of an utterance, of a trait, of a narrative, but to fissure the very representation of meaning, is not to change or purify the symbols, but to challenge the symbolic itself."

Roland Barthes in "Change the Object Itself" from Image-Music-Text, and quoted by Craig Owens in his fabulous essay "The Allegorical Impulse: Toward a Theory of Postmodernism"